Power Lunch releases “Slowly Becoming Someone Else” by Soul▲Craft

Slowly Becoming Someone Else is a new full-length release of mallsoft music from the artist Soul▲Craft, who’s released on the Power Lunch label before. This release features reverbed sample curation of instrumental muzak and corporate smooth jazz (all mutually exchangeable terms, lemme tell ya) that seeks to elicit the feeling of empty consumerism and wandering around a mall. Too existential for a weekday morning? It’s never too early, my dudes. Slowly Becoming Someone Else is available as a pay-what-you-want digital download; the cassette edition is sold out.

Check it out below:



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